About Us



Georgia native Shelly Brown’s signature style is rooted in the salt of the earth sensibilities of growing up in the South, and years of life on the road. The daughter of a pilot, and now the wife of a touring musician, travel has always been a major source of inspiration for Shelly.

From crafting her own childhood jewelry, to designing and hand-sewing prom and wedding dresses for friends, Shelly’s creative talents were honed from an early age. While studying art history at Georgia State University, Shelly made the switch to a design degree to focus on her true passion. She developed a deep appreciation for jewelry design, inspiring her to learn the intricacies of the craft as an apprentice under a master jeweler.

After having five children in nine years, Shelly launched her namesake American-made lifestyle brand in Fall of 2015, which quickly caught the attention of fashion press and boutiques across the country. Incorporating a mix of Swarovski crystals, leather and metals, Shelly’s reputation for bohemian luxury was given an early endorsement from national retailers such as Nordstrom, Scoop and Shopbop. Expertly handmade in the USA with a commitment to heirloom-quality, each piece is designed with a busy life on-the-go in mind, transitioning seamlessly from day to night, from work to play.

Shelly designs from her home in Atlanta, where she lives with her husband and children.